Reinhold M. Karner
«RMK» for short
MENTOR FOR ENTREPRENEURS,
FOUNDERS & START-UPS
» Lecturer, book author & columnist
» Member, Harvard Business Review Advisory Council (OI)
» Inspiring Minds Mentor, HLFF – Heidelberg Laureate Forum Foundation
» Life-Fellow & Ambassador – The RSA (Royal Society for Arts, Manufactures and Commerce, London)
FOUNDERS & START-UPS
» Lecturer, book author & columnist
» Member, Harvard Business Review Advisory Council (OI)
» Inspiring Minds Mentor, HLFF – Heidelberg Laureate Forum Foundation
» Life-Fellow & Ambassador – The RSA (Royal Society for Arts, Manufactures and Commerce, London)

TO THE BOOK
TO THE BOOK
Reinhold M. Karner,
the 360°-entrepreneur-expert
a guide for anyone starting or already running a business
the 360°-entrepreneur-expert
a guide for anyone starting or already running a business
»THE·SUCCESS·MULTIPLIER«
It is time to rethink things outside the well-trodden paths. Because the turn of the times is pushing not only founders, but also experienced entrepreneurs and managers to their limits. Even common management theories are often ineffective today. In entrepreneurship, long-term success is now the exception. Failure is the norm today!
Driven by (supposedly) quick money, 54% of founders have to give up within 5 years and a full 90% within 10 years (Eurostat). As a result, many real professional entrepreneurs do not even venture into entrepreneurship or never try again after a failure. ...
As a former SME entrepreneur and multinational management consultant, "RMK" has around 45 years of 360° entrepreneurship practice. He has accompanied and advised hundreds of start-ups, founders, SMEs and large companies in order to promote excellent entrepreneurship and foster entrepreneurial long-term success.
What he offers as a practical lecturer and author for successful entrepreneurship is to open windows of thought to a different view of things. As an entrepreneur himself, he has experienced numerous ups and downs - just like the entrepreneurs, founders and their companies that he has successfully accompanied. In addition, he has long acted as a board member, chairman or fellow for various organizations. His advice works in almost every industry. This is because the key success parameters are essentially universal, i.e. the same for most companies and only vary in certain facets.
What he offers as a practical lecturer and author for successful entrepreneurship is to open windows of thought to a different view of things. As an entrepreneur himself, he has experienced numerous ups and downs - just like the entrepreneurs, founders and their companies that he has successfully accompanied. In addition, he has long acted as a board member, chairman or fellow for various organizations. His advice works in almost every industry. This is because the key success parameters are essentially universal, i.e. the same for most companies and only vary in certain facets.
He guides you and tells you where the dangers lurk, what you can and should do - and above all, what not to do! He especially mentors in how to set yourself and your company up for crisis-proof and long-term success. His principle: practice breaks theory. Because theory is never enough. «RMK», with its name, therefore stands for and symbolises practice-tested theory.
MORE
Are SMEs falling by the wayside?
Economy: Are we heading for a catastrophe?
Interview on the book launch "True values instead of fast money"
Generation Z and work
How does one become successful as an entrepreneur? And above all, how do you stay successful?
Reinhold M. Karner
"Being successful is not a great art.
The great art is to maintain success over the long term. This is a permanent challenge that works according to its very own rules and mechanisms. Memento mori!"
The great art is to maintain success over the long term. This is a permanent challenge that works according to its very own rules and mechanisms. Memento mori!"


Why practical competence is urgently needed in entrepreneurship:
For new businesses and start-ups, success is the exception. The norm is failure!


The average lifespan of companies is currently only around ten years.
There is a glaring lack of young entrepreneurs: too few potential qualified founders and successors take the plunge into entrepreneurship.

ERGO: Without entrepreneurship, there will be no progress, no prosperity, no jobs!
The main reasons for this alarming development:
There is a lack of orientation, a "North Star", and thus no practical guard rails within which success is very likely in the long term.


The quick buck is often placed above benefit and value orientation.
Entrepreneurship education is far removed from practice, too theoretical, hardly value-oriented and, with its 180°, only encompasses the fair-weather periods.


Too many theories turn out to be the wrong track and do not pass the practical test.
The culture of classical entrepreneurship is being forgotten.

true values
Instead of shrill messages, what is needed is a well-versed practical standard work for successful entrepreneurship
Does the world need another business success guide? Only if it's radically different. Fascinatingly practical. And only if it is not about quick wins and flashy messages. Because value creation is based on values. This book is the groundbreaking practical guide to being a successful, yet relaxed, enthusiastic and responsible entrepreneur.
WAHRE WERTE (True Values)
STATT SCHNELLES GELD (over fast money)
Reinhold M. Karner shows how you can make your (new) company crisis-proof and maintain your successful course even in difficult times. It is about returning to what has always made outstanding companies so successful: storm-tested commercial virtues and sustainable management. Away from the greed for fast money - and toward value-oriented entrepreneurship that withstands crises and outlasts generations.
LEARN MORE

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Reviews
What the readers say

Even for me - after almost 50 years as an entrepreneur - the book contains a real treasure of ideas and suggestions.
Prof. Dr. Arnold Weissman
Family Business Expert

Whether start-up or 4th generation family business: This book is the new 'bible' for entrepreneurs who want to become and stay successful!
Alexander Krunic
The "entrepreneur-maker" - multi-entrepreneur, owner of business bestseller VerlagsgmbH

If you have a burning desire to build a great company that lasts, this book is for you! Through his vast experience and wisdom, Reinhold M. Karner channels your energy...
Prof. Oege de Moor, DPhil
em. Oxford prof., creator of GitHub Copilot (Microsoft), founder of Semmle Inc (GitHub Advanced Security).

I do not trust every advisor or consider their recommendations to be valuable. Reinhold M. Karner, on the other hand, is an entrepreneur who can draw on a lot of practical ...
Margareta Patscheider
Entrepreneur, FCT Fliesen Center Tirol GmbH

A must-read for all founders - AND entrepreneurs who want to work on their company's success
Lorenz Wied
Europe's leading expert on strategic positioning and differentiation, author, Jack Trout Partner

Here writes a person who has experienced all human and business ups and downs first hand. I recommend this book to all entrepreneurs ...
Hannes Winkler
Multi-entrepreneur, investor

Reinhold M. Karner draws on his immense entrepreneurship experience. It is precisely these multi-layered insights that make this book so valuable and ...
Rector Prof. Dr. Andreas Altmann
Rector of MCI | The Entrepreneurial School® - www.mci.edu

Do you need (another) book for fast success? No, you do not. And what Reinhold M. Karner presents is quite the opposite: it is not about quick successes, shrill messages...
Prof. Dr. Stephan Friedrich von den Eichen
CEO of IMP Innovative Management Partner, Germany, Austria, Switzerland, Brazil

In our multi-crisis shaken world, we need people with alert minds, tested experience, openness to think "unconventionally conventional" ...
Prof. (FH) Dott. Markus Weishaupt
Family Business Expert, Author of "Radically Different - The DNA of Successful Family Businesses".

A real treasure trove of a toolbox of successful entrepreneurship! It is not a usual book on "how to be successful", it is dedicated to practice.
Dr. Christoph Senft, MBA
Entrepreneur, Co-Founder, Investor, Supervisory Board

A book by a thoroughbred entrepreneur for thoroughbred entrepreneurs. The special charm lies in the authentic voice of Reinhold M. Karner, a mixture of ...
Univ.-Prof. Dr. Christian Stadler
Professor of Strategic Management at Warwick Business School, bestselling author

Are you looking for a key read on successful entrepreneurship? Then this book is a must for you!
Siegfried Zwick
Longstanding CEO and co-partner of market leader Maico Italia
ALL ENDORSEMENTS
RMK Insights
RMK Insights - how successful entrepreneurship works
To RMK Insights

The 9 rules of sustainable innovation
Pseudo-innovations and hasty changes usually do more harm than good.
Sustainable management
All

6 rules for lasting corporate success
The importance of crisis-proof entrepreneurship with a long-term focus is underestimated in good weather periods.
Making companies successful
All
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5 game changers for more success
Without entrepreneurship and its courageous entrepreneurs, there would be no companies, no jobs, no prosperity and hardly any innovation.
Making companies successful
All